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Released on: August 19, 2008, 4:07 am

Press Release Author: webmaster

Industry: Healthcare

Press Release Summary: New FireFly® Digital Light-up Thermometer From Dr. Fresh®
Offers a Fast, Fun Take on Taking Kids' Temperature

Press Release Body: (Los Angeles, CA - date) - Digital thermometers have all but
rendered their old-fashioned glass and mercury counterparts obsolete, and parents
gratefully rely on their safety and accuracy. To kids, however, a thermometer is
still a thermometer and can still be an object of dread. Thanks to new FireFly®
Digital Thermometers from Dr. Fresh®, kids and parents can now literally lighten up
an anxious moment.
The thermometer features Dr. Fresh' signature bright and colorful FireFly character
on the end opposite the probe, providing a fun focal point. Most children are
already familiar with FireFly from the bestselling light-up toothbrushes of the same
name. The FireFly character provides a friendly source of comfort while the
thermometer does its job. But even better, the FireFly lights up and flashes when
the temperature reading is complete.
"Instead of flat character images, which are hard to see when the thermometer is in
use, our FireFly character is rendered in 3-D to better engage children who dislike
having their temperature taken," says Dr. Fresh. "Our light-up feature is so
popular with kids that we used it instead of the traditional 'beep'."
FireFly Digital Thermometers contain no glass or mercury and are safe for all ages.
Kids and parents will appreciate the fast, ten-second temperature read-out and the
large, easy-to-read digital display. The thermometers also feature Auto Memory
which displays the last temperature recorded, and come with equipped with a battery
as well as a supply of probe covers. FireFly Digital Thermometers retail for
approximately $10.99 and carry a lifetime warranty.
Located in Buena Park, CA. Dr. Fresh manufactures a host of popular and affordable
oral care and personal health products (www.drfresh.com). Dr. Fresh is the creator
of numerous innovative personal care products, including the FireFly kids
toothbrush, which lights up and flashes for one minute, encouraging kids to brush
for the proper length of time.
For more information, contact Bliss Ellis or Megan Brown at (323)650-2201 or at
lightyearsahead@sbcglobal.net.


Web Site: http://www.drfresh.com

Contact Details: Dr. Fresh, Inc.,6645 Caballero Blvd.,Buena Park,CA
(California),USA,90620,1-866-DR-FRESH (373 7374),info@drfresh.com

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